La Française Group has a solid track record spanning 45 years and is widely recognized by investors as a market expert.
As a committed stakeholder, La Française Real Estate Managers, the umbrella brand under which all of the group’s real estate activity is marketed, pursues the active management of its real estate portfolio in line with its responsible investment strategy.
To best meet the needs of its 120,000 plus investors - institutional and private investors - La Française Real Estate Managers offers a wide range of turnkey investment solutions tailored to their specific needs.
The group’s team of local real estate professionals, specialized according by business expertise and market, has largely contributed to its solid reputation among investors.
In 2016, the group fast-tracked its digital transformation by launching Moniwan, an online distribution platform of investment solutions that integrates a 100% digital subscription process. This development illustrates La Française Group's innovation strategy and demonstrates its ability to create new tools and services tailored to investors’ needs.
Recognised long-standing expertise
(**) Source: IPE TOP 150 REAL ESTATE INVESTMENT MANAGERS, assets under management as at 30/06/2021
(***) Source: Global Investment Managers 2022 report, ranking by assets under management as at 31/12/2021
With its team of experts, La Française Real Estate Managers supports investors across the entire real estate value chain, from investment to asset management and value creation.
La Française Real Estate Managers has two sub-divisions, Retail and Institutional, which co-exist to better serve the diverse needs of its investor base.
Leading collective real estate investment manager in France
As the leading collective real estate investment manager in France, La Française offers private investors a complete range of real estate investment solutions. These solutions take the form of collective real estate investment vehicles (SCPIs and OPCIs for the general public) exposed to attractive market segments / themes: the office of the future, Greater Paris, Europe, Logistics, Healthcare. The group also offers tax-advantageous collective investment vehicles in residential property, as well as unit-linked investment solutions eligible in French life insurance contracts.
A renowned European real estate expert among institutional investors
La Française Real Estate Managers offers institutional investors tailor-made investment solutions on Core/Core+ and Value Added strategies. Depending on the investor’s risk appetite and investment objective, La Française Real Estate Managers offers mandates (or club-deals), hosting solutions and other dedicated fund solutions for just over €5 billion, as well as closed-end funds. Investment solutions focus on long term trends.
(*) The core investment strategy consists of selecting ideally located buildings (often new, recent or renovated), and let to quality tenants.
To support international development, the group has opened several foreign offices. Investments and asset management are hence carried out by local market experts. 24% of total real estate assets are managed on behalf of foreign investors (excluding France).
In 2010, La Française Group created a pan-European real estate platform with a strong local presence in Paris, London, Frankfurt, Hamburg and Munich. Its aim is both to source and manage quality assets in strategic locations and hence to capture, in the interest of investors, geographical diversification opportunities.
A diversified portfolio of assets tailored to the needs of our tenants
With more than 1,900 assets, 10% of which are located in Europe, outside of France, La Française is active across all market segments, and currently has a strong presence in the office sector. In 2021, the group closed 45 acquisitions totalling 2.2 billion euros, of which 69% were offices.
To protect the value of its real estate portfolio, the group regularly and strategically opens up to other sectors. In this respect, La Française was a pioneer in the creation of Groupements Fonciers Viticoles. Our ambitions for diversification are currently focused on segments with a positive social impact, such as health care, as well as residential, managed residences (students and seniors) and last-mile logistics. Geographically, La Française has always favoured the core countries in Europe. The Group will continue to invest in capital cities but will not lose sight of regional markets, where the proximity of the asset to public transport is key.
La Française Real Estate Managers actiely manages its portfolios in order to address new user habits and requirements. To do so the asset manager has a three-pronged approach based on: SUSTAINABILITY, FLEXIBILITY/SERVICES and LOCATION.
In 2022, La Française Real Estate Managers created and launched a new services offer designed to suit tenant’s business requirements and needs for flexibility: Wellcome by La Francaise. The aim of the new service is to facilitate and enrich the tenant's user experience while optimising rental conditions: new innovative lease options and an exclusive benefits programme with “à la carte” services, negotiated with partners of La Française Real Estate Managers. Wellcome by La Française is operational for twelve assets and will be extended to the asset manager’s European office real estate portfolio..
Innovation at the service of our investors
For its retail investor client base, the objective is to simplify and democratise access to collective real estate investment vehicles, by making them more flexible and creating an open line of communication with the end investor.
Two examples are Moniwan, an online distribution platform of investment solutions that integrates a 100% digital subscription process and which is dedicated to retail investors, and Agil'Immo, a new innovative and flexible service launched in 2021.
Moniwan is a La Française Group brand and the first BtoC distribution platform to offer a new user experience with a 100% digital subscription process. In addition to the simplified access to a variety of investment vehicles , Moniwan offers innovative services and tailor-made tools specifically suited to neophyte investors.
Furthermore, La Française Real Estate Managers supports the "Ville de Demain" association (City of Tomorrow), whose aim is to assist real estate sector stakeholders in the digital and environmental transformation of the city through the development of start-ups in partnership with the HEC incubator.