La Française strengthens its institutional sales team based in Germany

11 January 2022

La Française, an international asset management firm with total assets in excess of 56 billion euros (as at 30 November 2021) and offices throughout Europe and in South Korea, continues to pursue its development strategy for the German market and is pleased to announce the arrival of Maximilian Mudra as Sales Director - Institutional Business Development in Germany.

Maximilian Mudra will be responsible for client relationships and further expanding La Française's investment expertise across all asset classes with institutional investors. He will report to Kay Scherf, Managing Director for Sales and Marketing at La Française Systematic Asset Management GmbH. 

Kay Scherf commented, "With Maximilian Mudra, we have found an expert with many years of sales experience for the expansion of our institutional business in Germany. His long-standing expertise and experience will help us to position our ESG (Environmental, Social and Governance) and real estate expertise in the institutional sector in particular. Maximilian is an optimal addition to our sales team."

Maximilian Mudra joins from Pictet Asset Management, where he was most recently Institutional Sales Director for pension funds, insurance companies and foundations in Germany and Austria. Previously, he worked for Lingohr & Partner Asset Management, Credit Suisse, Commerzbank and Bankhaus Metzler. Mudra holds a Bachelor of Arts from the Institut Universitaire de Technologie, Colmar/France and is a DVFA investment analyst (German Association for Financial Analysis and Asset Management). Mudra brings to La Française almost thirty years of experience in the financial industry, including over twenty years in asset management and sales. 

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