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Sustainable, responsible & desirable Real Estate by taking on the challenges of biodiversity

18 December 2018

Can we still talk about a distinction between the city and the countryside in the evolving world in which we live?

The distinction between city and countryside is no longer appropriate when our planet has to tackle ecology and food challenges.

Meeting these challenges means rethinking agriculture by breaking down the barriers put up by modern urban planning and increasing dialogue between urban and rural dwellers.

Often upstream of any political action, more and more solutions aimed at restoring a balance, providing meaning and establishing roots are starting to emerge, and they are coming not only from farmers, but also from within civil society.

Urban agriculture is one solution, in that it helps to preserve biodiversity, reduce the carbon footprint and produce healthy food, as well as reactivating a social connection that fits perfectly with the development of the sharing economy.

As a major player in the real estate sector, La Française REM has begun to consider the potential for developing urban agriculture on land it owns in Paris and its inner suburbs.

A first initiative, in conjunction with the company MUGO, has just been launched in Puteaux, where 2,000 m² of urban food gardens and green space have been made available to the tenants of the Aviso Campus office complex.

Beyond the comfort and well-being that comes from being close to nature, this garden is intended to create social connections by enabling users to get involved in growing fruit and vegetables on a community plot and by offering them educational events on a quarterly basis. The produce harvested will be sold at a weekly mini-market.

La Française REM is pioneering this approach and aims to become a key player in the management of sustainable, responsible and desirable real estate

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