La Française is committed to sustainability and responsibility. And so, instead of traditional holiday presents this year, we have decided to make a donation to an association or an environmental project. It was no longer gifts in the form of wine bottles or chocolate boxes that our customers received, but an invitation to turn them into a donation for one of the projects we proposed to them.
Three projects were selected for their impacts on the environment, people and climate:
- Reforest’Action: A key player in reforestation in France and around the world, Reforest'Action develops climate solutions based on the regeneration of forest ecosystems.
- SOS Sahel: SOS Sahel's mission is to improve food and nutrition security in rural communities in sub-Saharan Africa. Its approach encompasses all aspects that contribute to the sustainable development - social, economic and environmental - of the most vulnerable rural populations in the Sahel.
- Green Cross: Founded in 1993 by Mikhail Gorbachev, Green Cross provides the keys to foster action on ecological transition and on the links between peace, environment and climate. By facilitating access to water, food and energy and advocating for a circular economy, cooperation and solidarity, we are helping to preserve peace and quality of life.
As a result of this action, 5200 trees will be planted, 270ha of land and forests will be restored and ecological transition actions strengthened.